Audiences
15 min
Luma - Preference: Yoga Category - EDGE
Luma - Preference: Men’s Category
Luma - Preference: Women’s Category
Luma - High Propensity Score with recent interest in Yoga Products - STREAMING
Luma - Interested in Equipment's Category - EDGE
Luma - Mobile App User - EDGE
Luma - Summer purchases with abandon event - EDGE
Luma - Recently Saved For Later - EDGE
(Include audience who have at least 1 Save For Laters event ) and occurs today
Luma - Window Shoppers - Streaming
People who visited the store and didn't make a purchase
Luma - Summer purchases with a recent abandon event - BATCH
Luma - Summer purchases with a recent abandon event but high intent to purchase - BATCH
People who went into the store, didn't make a purchase and left. After that saved a product for later on a website or in a mobile app.
Luma - New Customer - High Spenders - BATCH
These are customers who transacted only once, but very recently and they spent a lot.
Luma - Purchase Frequency - High - BATCH
Luma - Not Luma+ Members - EDGE
Luma - Blue Luma+ Members - EDGE
Luma - Silver Luma+ Members - EDGE
Luma - Platinum Luma+ Members - EDGE
Profiles that are Platinum Luma+ Members
