Connections and Data Views
Connection and data view are the basic building blocks, that allow to unifying profiles/events and interpretation of attribute values, to better understand the customer journey.
Connection for SecurFinancial
The connection allows us to collect data from multiple sources like websites, mobile, call-center, etc., and unify profile and experience events by using a common profile identity. To know details about how the connection works in CJA check the documentation.
Connection name: SecurFinancial - Data Connection V1
Sandbox for a dataset: Public Project - SecurFinancial
DATASETS
Experience Event Datasets:
- Demo System - CJA - Dataset for POS
- Demo System - CJA - Dataset for Chatbot
- Demo System - CJA - Dataset for Callcentre
- Demo System - CJA - Dataset for Mobile
- Demo System - CJA - Dataset for Website
Adobe Journey Optimizer Datasets:
- Demo System - CJA - Dataset for AJO Step Events
- Demo System - CJA - Dataset for AJO Message Feedback
- Demo System - CJA - Dataset for AJO Message Tracking
Lookup Datasets:
- Demo System - CJA - Dataset for AJO Entity
Profile Dataset:
- Demo System - CJA Profile Dataset for CRM
PROFILE ID(Data Stitching)
- For experience event datasets _demosystem4.identification.core.crmId
- For AJO datasets identityMap (crmId)
- For AJO Entity lookup Key: _experience.customerJourneyManagement.entities.channelDetails.messageID Matching key: _experience.customerJourneyManagement.messageExecution.messageID
Data View for SecurFinancial
A data view is a container specific to Customer Journey Analytics that lets you determine how to interpret data from a connection. It specifies all dimensions and metrics available in the Analysis Workspace and which columns those dimensions and metrics obtain their data from. Data views are defined in preparation for reporting in the Analysis Workspace. To know additional details of Data View in CJA check documentation.
Data view: SecurFinancial - Data view 1.0
Session timeout: 48 hours
AUDIENCES(Filters)
- FSI: Web sessions to Call-Centre sessions
- FSI: Mobile sessions to Call-centre sessions
- FSI: Branch visits to Call-centre sessions
- FSI: Branch visits
- FSI: Online sessions
- FSI: Callcenter sessions
- FSI: Chatbot sessions
CALCULATED METRICS
- FSI: Average call cost
- FSI: Average call duration
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