AJO Loyalty Tab

10 min

Overview

The Profile Updater tool now includes a dedicated AJO Loyalty tab, giving users direct visibility into a customer's loyalty challenge activity — without needing to leave the Profile Updater experience. This tab surfaces all challenges associated with a searched identity, shows real-time task progress, and allows users to enroll (Sign Up) or withdraw a customer from a challenge directly from the UI.

This documentation covers the UI layout, navigation flow, and behavior of each new element introduced with this release.

1. Accessing the AJO Loyalty Tab

The AJO Loyalty tab sits alongside the existing Profile and Experience events tabs at the top of the Profile Updater results view.

Steps to access:

In Environment Details, select the appropriate IMS Org (Tenant ID) — e.g. Adobe Demo System Shared > Public Project - Luma.

In Search by Identity, provide:

Identity namespace (e.g. Email)

Identity value (e.g. [email protected])

Industry (e.g. Luma (Retail))

Click the search (magnifying glass) icon.

Once the profile resolves, select the AJO Loyalty tab from the tab bar (Profile / Experience events / AJO Loyalty).

The AJO Loyalty tab is scoped to the identity searched above — it displays challenge data specific to that customer profile within the selected IMS Org.

2. Sub-Tabs: All Challenges vs. Active Challenges

Within the AJO Loyalty tab, two sub-tabs organize challenge data by status:

Sub-tab	Description
All Challenges	Displays every published challenge available to the customer, regardless of enrollment or completion status. Useful for browsing the full challenge catalog and enrolling the customer in new challenges.
Active Challenges	Displays only the challenges the customer is currently enrolled in (status: sent/in-progress). Useful for tracking ongoing progress and managing existing enrollments.

Each sub-tab renders a table with the following columns:

Challenge Name — the display name of the challenge, prefixed with a star icon.

Link — an expandable chevron (>) that reveals the accordion of tasks for that challenge.

Challenge ID — the unique GUID identifying the challenge in AJO.

Challenge Status — the current lifecycle status of the challenge (e.g. published, sent).

Action — a button to Sign Up or Withdraw the customer.

Link — a shortcut icon, presumably linking out to the challenge detail/launch view in AJO.

3. Viewing Challenge Tasks

Each challenge row can be expanded to reveal its associated tasks, using a standard accordion interaction pattern.

Steps:

Click the card for a challenge.

The right drawer display a nested table of Tasks, with columns:

Task Name

Status

Description

Example — card click for challenge:

Luma Gold Tier Challenge (DO NOT DELETE/EDIT)

Task Name	Status	Description
Purchasing Performance Apparel	sent	Customer will purchase 1 item in at most 1 transaction on eligible items (women-bottoms, women-top, women-tops, and more).
Shopping Seasonal Collection	sent	Customer will purchase 1 item in at most 1 transaction on eligible items (spring-collection, summer-collection, winter-collection, and more).
Purchased an Accessory or Wellness item	sent	Customer will purchase 1 item in at most 1 transaction on eligible items (accessories, gear, gearr).
Challenge Signup	sent	To implicitly opt in a challenge.

This gives users a granular, task-level view of exactly what a customer needs to do (or has done) to complete a given challenge.

Each challenge row includes an action button that toggles based on the customer's current enrollment state:

Button	Appearance	Behavior
Sign Up	Green pill button	Shown when the customer is not yet enrolled in the challenge. Clicking it enrolls the customer and moving the challenge into the customer's Active Challenges list.
Withdraw	Red pill button	Shown when the customer is currently enrolled in the challenge. Clicking it removes the customer from the challenge, halting any further task progress tracking.

Flow:

From All Challenges, a customer not yet enrolled will see a Sign Up button next to each available challenge.

Once signed up, that challenge moves into (or becomes visible under) Active Challenges, and its action button switches to Withdraw.

Withdrawing from a challenge removes it from Active Challenges and resets its action button back to Sign Up under All Challenges.

5. Progress Indicators — Tasks

To make progress instantly scannable, individual tasks use color and iconography to reflect their state:

In progress or completed tasks are shown with:

A green checkmark icon next to the task name.

A light green row background.

Not-yet-started tasks appear with the default (white/grey) row styling and no checkmark.

This lets users quickly see, at a glance, which specific actions a customer has already fulfilled within a challenge without needing to cross-reference status fields.

6. Progress Indicators — Challenges

The same visual pattern is applied at the challenge level once all of its tasks are complete:

When every task within a challenge shows a green checkmark (i.e., all tasks are complete), the parent challenge row itself is updated to reflect completion:

A green checkmark appears next to the challenge name.

The entire challenge row is highlighted with a green background.

This provides a clear, top-level signal — without needing to expand the accordion — that a customer has fully completed a given challenge.

Example — completed challenge (collapsed view):

✅ Luma Gold Tier Challenge (DO NOT DELETE/EDIT) — highlighted green — Status: sent — Action: Withdraw

7. Summary of Visual States

Element	State	Visual Treatment
Task row	Not started	Default background, no checkmark
Task row	In progress / completed	Green background + green checkmark
Challenge row	Not enrolled	Default background, Sign Up button
Challenge row	Enrolled, tasks incomplete	Default background, Withdraw button
Challenge row	Enrolled, all tasks complete	Green background + green checkmark, Withdraw button

8. Notes for Users

The All Challenges view is best for discovering and enrolling customers into challenges they haven't yet joined.

The Active Challenges view is best for monitoring ongoing progress on challenges a customer is currently participating in.

Challenge and task data reflect live status from AJO — refreshing the search will pull the latest state.