Awareness

This page details the flow for presenting a standard demonstration of RT-CDP B2B/P (CDP) + Adobe Marketo Engage (AME) using the Bodea Public Project. Part 1 shows the cultivation of Awareness.

B2B Marketers are seeing a rise in the number of systems and data points that support their engagement marketing. Within the highly competitive digital marketplace, they need unique messaging strategies that give their sales people the greatest chance at closing opportunities. To support this objective, digital marketers want to leverage knowledge from previously untapped sources to track, resolve, and unify profile details at the person and account level in order to drive differentiated buying cycles with customers.

The following flow shows how Mark and others within the ABC Corporation Buying Group are monitored for progress as they go through the BodeaSecure Trial Experience. Events captured by RT-CDP are used to develop Segments, whose members are then shared with Adobe Marketo Engage as static list members (updated in real-time for steaming segments) to enhance the engagement marketing experience configured by Christina (Bodea Marketing Team).

ABC Corporation has seen a rise in machines that are not compliant with the latest Antivirus updates within their organization. To assist with closing the compliance gaps Director of Security Shawna has asked her team to investigate a new solution for distributing and monitoring Antivirus installations across the organization.

Sr. Security Manager Mark, along with Security Analyst Rashid, from Shawna's team have been tasked with researching potential solutions. Together, the three team members make up the Buyer Group that is evaluating improved Antivirus solutions. The following scenario will show how RT-CDP helps track and connect activity within the Buyer Group to align engagement marketing through Marketo Engage. The enhancements will alert the Bodea sales team to key activities within the deal cycle and accelerate the sale to a close through greater access to previously untapped detail.

To begin, Mark and Rashid leave the latest team meeting and with the researching of potential solutions top of mind.

https://dsn.adobe.com/web/exp-news/business or directly

https://dsn.adobe.com/web/bodea/professional-services-webinar

1) Browsing their latest news page during their coffee break, both Mark and Rashid see a targeted ad from Bodea for a virtual conference on Enterprise Antivirus Controls.

Go to: https://dsn.adobe.com/web/exp-news/businessScroll down to see an ad on the right about Bodea Professional Services Webinar

2) Interested to learn more about Bodea, Mark clicks on the ad which links to the conference Registration Page.

Click on the ad. You will land on Bodea Professional Services Registration Page

3) Mark watches the webinar teaser, forwards the website to Rashid, and they both register for the webinar.

Click start on the video. You can check in profile viewer that the activity was tracked in AEP

Fill the details for your demo persona.

In the public project you can use following company names to make it easy to merge with Marketo accounts (imported through the SalesForce connector):

Adobe

Luma



4) In the Profile Viewer as well in the AEP Profile you should observe the merge between accounts and profile. Also, under audiences, you should be able to see all the audiences for which the profile is qualified.



5) After registration, Rashid receives a confirmation email. This step might take some time.

6) At the same time the home page banner updates for Rashid, mentioning the upcoming webinar.

7) Rashid attends the virtual conference and develops more interest in the brand, while Mark who was unable to attend watches a recording of the conference. Both profiles are being tracked for interactions based on company URL and Category of Interest.To simulate attendance we will use Journey Trigger project. Open this link: https://dsn.adobe.com/cx2/bodea-jtSearch for Rashid's's profile using her crm id. Click the Trigger Journey button next to "Bodea professional services webinar attendance". That will trigger the next step in the Bodea Journey.





8) With a pattern of interest developing across the Buyer Team, it is time for Bodea to begin developing the ABC Corporation relationship into a defined Lead that can be Qualified, Converted to an Opportunity and Nurtured to a Close. The next section goes over the BodeaSecure Product Trial Experience and how this will help monitor progress of interest within ABC Corporation.

Open the email that will come to you inbox, being triggered by the journey. If you will take you too long to trigger the journey, you will get the webinar abandonment email.

Continue to Interest to see how the relationships with Shawna, Mark, and Rashid are developed into a viable opportunity that is nurtured to a sale.