Binji+ Trial Registration Mobile

Convert new or returning app visitors into trial subscribers through personalized content and timely engagement.

A new user opens the Binji+ app. They are greeted with a fallback banner inviting them to start a 30-day free trial, which offers unlimited access to movies and shows. Initially, they ignore the prompt and begin browsing.



Over the next few minutes, they watch trailers and sample content from the Action genre, including titles like Jungle and The Quest. This activity qualifies them for the segment: “Binji - Preference: Action Category.”The homepage banner automatically updates, now reflecting action-themed visuals and messaging that speak directly to their interest in thrillers and high-octane storytelling. Still not fully convinced, the user taps the profile icon in the top-right corner.



On the login screen, they see another genre-personalized banner encouraging them to unlock the full action library with a 30-day trial. This time, the messaging resonates.



The user decides to register. During the sign-up process, user enter the details, and activate the trial. Upon completion, receives and email and push message.