Campaign V8 Web UI and AEP Better Together

5 min

Introduction

This page is a practical guide on how to run a demonstration that showcases the enhanced capabilities of Adobe Campaign V8 Web User Interface and Adobe Experience Platform (AEP) when used together. The demo will illustrate how to share AEP segments with Campaign and utilize new Campaign features such as Gen AI and Asset Essentials in the email designer.

Use Case

We will target all customers with high propensity scores and web views for Luma Yoga wear. Customers will land in the campaign web UI from AEP, where all the evaluation and eligibility are checked and shared to campaign v8 through a destination connector.

Luma decided to email these customers and inform them about the new Yoga wear launched for Luma. In campaign v8, we created a new campaign with a template to target these users. We will be using the Gen AI feature available in the email designer.

Step-by-step guide

Step	Topic	Instructions
1	AEP Web SDK	Navigate to the Luma Website Browse Yoga Products Click on the button Sign in (top right) Click on the Create an Account button. Fill out the registration form Display the Segment qualification to Luma - High Yoga Propensity Score with recent web views. Sign in after 1-2 minutes
2	RTCDP Segmentation	Navigate to Audiences. You can check for an audience High Yoga Propensity Score with recent web views. It has already been activated for the Campaign v8 destination.(It runs every 3 hours to send an eligible audience in the segment to the campaign.)
3	Campaign v8 - Web UI	Navigate to Audience. See the AEP High Yoga Propensity Score with recent web views audience.
4	Campaign v8 - Campaign & Workflow creation	Go to Campaigns. Create a new Campaign. Create a new campaign using the Luma Yoga Promotions template. Click and open the workflow, and you will see that a few activities have already been configured. First activity is the audience which we have received from AEP i.e. Luma - High Yoga Propensity Score with recent web views - we have used a query activity go and select audience again. Second activity is a split which check's your testing id ldap as its a shared environment(Please edit ldap in workflow to target only desired audience.) and last activity is email communication. Go to profiles in Adobe Campaign Web UI and create a profile with the same testing email ID that was used on the Luma website.
5.	Campaign v8 - Email Creation, Asset Essentials, and Gen AI	Click and open the email activity, click on Edit Content, then Edit email body. Select the Luma features sample template, then click on Use this template. Click on the main banner image a pop up will be displayed select asset essentials(logo with image). Asset essentials pop displayed, and click on search and type Luma. Select the image with name : luma-emailimageleft.jpeg and click on select. Now select the text component in the email with New athletic gear for this summer and delete it. Now click on 2 stars logo on the top right (Gen AI Logo). Gen AI dialogue box appears. Now under prompt write Text for fresh yoga wear and click generate. You will see 2 to 3 variations generated by Gen AI for the email content with topic you mentioned in prompt. Select 1 of the variation by clicking on apply and save the email. Click on subject line for the email and then click on search and type first, select the recipient firstname. Add the subject line : Check out the new Luma Yoga Collection! After the recipient's first name, then, click on save.
6.	Campaign v8 - Email Reporting	Open the email delivery report linked to the Luma Promotional campaign.
7.	RTCDP - Send & Tracking Logs Profile Synchronization	Go to Real-time CDP. Open Reina Retail golden profile Show Profile attributes (Retail) and captured Experience events.

System View

Demo environments

AEP Sandbox: Public project - Luma

Campaign v8 Web UI: demosystem4-mkt-prod1

NOTE:

Guardrail Alert: Adobe Campaign Managed Cloud Services connection destination from AEP to Campaign - You can activate a maximum of 25 audiences to this destination.

To demonstrate this capability and cater to the above guardrail, we have created a cleanup workflow in the campaign that will delete audiences older than 1 month or those that have not been refreshed in that time frame.