Experimentation Accelerator
6 min
Adobe Journey Optimizer Experimentation Accelerator is an AI-driven solution designed to empower marketers and experimentation teams to collaborate effectively in one centralized workspace. This solution helps teams streamline experimentation workflows, maximize conversion rates, and accelerate revenue growth by leveraging advanced automation and predictive insights.
How to
- Define success metrics while designing.
- Meaningful labels to experiment rule and context, which will be helpful for deriving hypothesis.
- Use contextual image, subject line and valid links to collect meaningful interaction data. Enabling better insight summary.
- Capture engagements >~500 and/or >~1000 targets (for Journeys/Campaigns)
- Once experimentation insights available, define the hypothesis for the treatments and associate images to graphically represent results.
Live Demo Example: ADSS
The example below, available in the Luma Public Project sandbox within the Adobe Demo System Shared (ADSS) demo org, lets you showcase AJO EA, the agent with sample prompts, the Experimentation Accelerator view, results, opportunities, insights, and more.
Campaign with experimentation
Show me more details on the performance metrics of the Summer Offers treatment.
What were the results of the Luma: Experimentation Accelerator experiment?
What is the hypothesis for Luma: Experimentation Accelerator?