Experience Decisioning

11 min

Experience Decisioning helps Luma to provide users with the right content at the right time. Luma has initiated a campaign to promote its offers based on user interest. When using the website, Luma users will see a ribbon informing them about the current offers based on their interests, and when using the mobile app, they will see a banner with new offers.

Web:

Chris, a Luma user, opens the Luma website and sees a ribbon on the top showing the fallback offer.

Chris has shown consistent interest in the men’s category, having viewed products thrice. He sets in segment - Luma - Preference: Men’s Category.

The top ribbon changes to show the new offer.

Go to the Aero Daily Fitness Tee Product https://luma.adobedemosystem.com/en/product?productId=MH13. Interact with two more men's products. You can view them, add to cart, or purchase them.

Chris decides to join the Luma+ program.

Click on Luma+ in the top navigation, scroll to the bottom, and fill in the details in the form to join the Luma+ program.

Chris is now a blue member and sees a new offer on the ribbon.

Refresh the page to see the updated offer on the ribbon.

If a customer's loyalty status upgrades from Blue to Silver, the ribbon updates to display the new offer.

Go to the Event trigger https://dsn.adobe.com/cx2/luma3-jt and initiate the event for loyalty status upgrade.

Other available offers:

If a user is interested in the women's category (Luma - Preference: Women’s Category), they will see the following offer.

2. If a user joins a loyalty program and is a Silver member, they will see the following offer.

3. If a user joins a loyalty program and is a Gold member, they will see the following offer.

4. If a user joins a loyalty program and is a Platinum member, they will see the following offer.

Mobile

Chris, a Luma user, opens the Luma app and sees a banner encouraging him to join the Luma+ program.

Chris has shown steady interest in the women's category, having viewed products three times. He is now placed in the segment — Luma — Preference: Women’s Category.

He navigates to the women's product, the Augusta Pullover Jacket, in the Latest Arrivals.

Chris decides to join the Luma+ program.

He clicks on the banner and is redirected to the form to fill in the details.

Chris is now a blue member and sees the banner with the new offer.

Refresh the app to see the updated offer.

Other Available Offers:

If a user is interested in women's category products, they would see the following offer.

2. If a user joins a Luma+program and is a gold member, they would see the following offer.

3. If a user joins a Luma+ program and is a platinum member, they will see the following offer.

Campaign link for Web Use Case:

https://experience.adobe.com/#/@demosystem4/sname:public-luma/journey-optimizer/campaigns/summary/04631150-28c5-4eea-bcab-a0f4591b182e

Campaign link for Mobile Use Case:

https://experience.adobe.com/#/@demosystem4/sname:public-luma/journey-optimizer/campaigns/summary/5d1085b5-7d8e-4437-8ea1-f850c67b55d7