Frescopa (CPG)
2 min
Frescopa workspace: https://dsn.adobe.com/workspaces/frescopa
Brand
Frescopa is a company that sells coffee machines, brews and accessories to both individuals and businesses. Today, Frescopa is undergoing a Digital Transformations and evolving their business model to go direct to consumer. They want to better connect with each customer across all touchpoints from web, mobile, in-store, call center, and more.
Fréscopa’s executive team has set goals to
- Increase net product revenue
- Grow customer base and reduce attrition
- Improve customer satisfaction rating
- Reduce costs by driving efficiencies
To help meet these goals, the marketing team plans to increase MyBarista subscriptions, introduce a new product, and deliver marketing campaigns to engage consumers across channels for both B2B and B2C.
