GSPM with Marketo & AJO B2B Integration
Overview:
The live demo flow in the Adobe Demo System Shared (ADSS) demo org showcases how GenStudio for Performance Marketing integrates with Marketo and AJO B2B, connecting your content supply chain with your account orchestration strategy. This results in more streamlined and scalable campaign activation.
The demo also highlights how this integration supports content creation at scale using GenStudio for Performance Marketing—with built-in brand governance—and enables seamless transfer of email content directly into Marketo or AJO B2B.
The demo features Bodea, a fictional high-tech brand. The ADSS environment is pre-configured with Bodea’s brand, channel, product, and persona guidelines. This out-of-the-box (OOTB) setup allows you to quickly demonstrate how to:
- Create email variations in GenStudio for Performance Marketing
- Seamlessly transfer those assets into Marketo or AJO B2B
Note:
- The Demo Guide and Bodea Brand Guidelines used in ADSS are available under the Key Assets section of the page below. https://demo.adobe.com/demos/internal/genstudio-for-performance-live-demo-marketo-ajo-b2b-integration.html#
- While the demo guide outlines the integration flow using Marketo, the same end-to-end experience can be replicated in the AJO B2B shared demo instance within ADSS. GenStudio is shared across all Marketo and AJO B2B demo instances available in ADSS.
Key Details:
- How to Request Access:
- Access to this demo is managed via a Demo Tool Assist (DTA) request.
- To raise a request, please include the DR# in the DTA request so the SV Infra team can assist with the required access.
- Guidelines and Limitations:
- Since GenStudio for Performance Marketing is a shared demo instance, access is limited to OOTB demo-specific brands.
- Custom or customer-specific assets are not supported in this demo environment.
- Demo Environment Links:
- GenStudio for Performance Marketing: https://experience.adobe.com/#/@demosystem4/genstudio
- Marketo Live: https://experience.adobe.com/#/@demosystem4/so:185-NGX-811/marketo-engage
- Public Project Bodea Sandbox: https://experience.adobe.com/#/@demosystem4/sname:public-bodea/journey-optimizer/home