Luma (Retail) Use Case
Use Case
- Product Discovery and Recommendations for a New Yoga Customer
Context
- Sarah visits the Luma website and is new to yoga. They are looking for comfortable apparel and related items. The Brand Agent helps them discover products, understand features, and get recommendations based on their needs and season.
User Story
- As a customer visiting the Luma website, I want to get personalized product recommendations and details through a conversational assistant, so that I can confidently choose the right apparel for my fitness needs.
Luma Brand Concierge:
- Website URL: https://luma.adobedemosystem.com/en/brand-concierge
Conversation Flow:
Step 1: Greeting
Sarah: Hi there!
Luma Assistant: Welcome to Luma! I'm here to help you find the perfect athletic apparel, fitness gear, and outdoor accessories for your active lifestyle.
Step 2: Initial Request
Sarah: I'm looking for yoga pants. I just started taking classes and need something comfortable.
Luma Assistant:
Orestes Yoga Pant — $66.00
- Breathable stretch organic cotton/spandex blend
- Sustains novice to expert yogi
- Standard fit for comfort
Cronus Yoga Pant — $48.00
- Lightweight cotton-recycled blend with spandex
- Loose, straight-leg fit with drawstring waist
- Perfect for yoga, gym, and lounge
Livingston All-Purpose Tight — $75.00
- Soft 11% cotton and nylon polymer stretch
- Compression fit with hidden key pocket
- Works for studio or mountain climbing
Step 3: Specific Product Inquiry
Sarah: Tell me more about the Orestes Yoga Pant
Luma Assistant:
Orestes Yoga Pant — $66.00
- Made with organic sustainable cotton and 9% stretch spandex
- Lets your body bend freely while keeping your conscience clear
- A yoga essential that grows with you from novice to expert
- Breathable stretch organic cotton/spandex construction
- Standard fit for all-day comfort
Step 4: Complementary Items
Sarah: That sounds great! What else would I need for yoga class?
Luma Assistant:
Hawkeye Yoga Short — $29.00
- Sporty short made with 92% organic cotton, 8% spandex
- Breathable stretch organic cotton for maximum mobility
- Dark gray with red accents
Prima Compete Bra Top — $24.00
- Soft, stretchy, ultra lightweight fabric
- Racerback cut for freer movement
- Perfect for all athletic activities
Set of Sprite Yoga Straps — $14.00
- Three straps: 6', 8', and 10' lengths
- 100% soft and durable cotton
- Plastic cinch buckle for easy use
Step 5: Seasonal Consideration
Sarah: It's getting cold outside. Do you have anything for outdoor runs in winter?
Luma Assistant:
Geo Insulated Jogging Pant — $51.00
- Lightweight and wind resistant
- Blocks brutal wind gusts and warms you to the bone
- Breathable mesh keeps them dry inside
- Reflective safety accents