Mix Modeler

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Mix Modeler support was created in cooperation with: Kelly Blackwell, Kimberly Leung, Amanda Diamante, Marisa McKay Tarantino, Jun Tao, and Priti Kumari Jha.

Adobe Mix Modeler is a solution that allows business users and marketers to self serve and understand the impact of their marketing spend on driving incremental conversions and the return on investment on that marketing spend by applying machine learning models that provide insight on the historic and future impact of marketing investments on key business goals.

Useful resources:

Mix Modeler demo details on Adobe Demo Hub

Get started with the Mix Modeler Setup