Purchase (Mobile)

Re-engagement by sending consumer messages to complete the purchase on Luma Mobile

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Users who engaged in online shopping by starting the checkout process, but did not finish the purchase on Luma Mobile

This journey covers Cart Abandonment, Checkout Abandonment, and Product Purchase messages

Sarah browses some products on the Live Demos App and adds them to her cart. She abandons the cart and receives the cart abandoned push and SMS

Sarah proceeded further and started the checkout process, filling out the shipping information and payment method, but she did not finish it by clicking the "Confirm Order" button.

Sarah proceeds and completes the purchase

Once the purchase is complete, Alice receives a confirmation email and push notification that her order is being processed, and shipping is initiated shortly after, keeping her informed about the delivery progress.

Once the order is shipped, Sarah receives her delivery and shortly after gets an email from Luma requesting feedback on her purchase experience. This timely follow-up keeps her engaged even after the transaction is complete.