Experience Decisioning

Experience Decisioning simplifies personalization by offering a centralized catalog of marketing offers known as ‘decision items’ and a sophisticated decision engine. This engine leverages rules and ranking criteria to select and present the most relevant decision items to each individual.

These decision items are seamlessly integrated into a wide range of inbound surfaces through the new code-based experience channel, now accessible within Journey Optimizer campaigns. Experience Decisioning decision policies are available for use in code-based experience campaigns only.