Web

The SecurFinancial website can demonstrate many AEP features, such as real-time customer profiles, streaming segmentation, Offer Decisioning, and a Target and Journey Optimizer.

You can access the SecurFinancial website through the Public Projects section in DSN Home or by directly opening https://dsn.adobe.com/web/securfinancial2 in your browser.

At the bottom of the home page, there is a link to the "How to consolidate bank accounts" article. Visiting this article page will put the current profile in the "Interested in consolidating finances" audience.

The "SecurFinancial Home Loan" page contains a calculator to simulate monthly payments.

The "Home Loan Application" form can be used to demonstrate retargeting through email. Abandoning the form before the last step triggers the "Home Loan Application" journey with the "abandon" action, which sends an email reminding about the abandoned form and waits for the "submit" action.

Submitting that form starts the same journey but with a "submit" action, which sends a confirmation email.

Navigate to any product page, you should see the product view event in the Experience Events section of Profile Viewer.

If you interact with e.g. Loans a segment with be resolved: Interested in loans

When you first enter the SecurFinancial website, you will see a ribbon at the top with the message "Learn three ways to deal with inflation, rising rates and your credit.". It's the fallback offer from Offer Decisioning for profiles without any segments. If you want to learn more about implementation.

For profiles in the "SecurFinancial - Looking for a house" segment, a more personalized message will be displayed. More information about segments - here

Hero banner is personalized for selected audiences: