WKND Fly (Travel)
WKND Fly is a fictitious airlines company. It offers flights to different destinations, and speaks to customers across Web, SMS, and Email channels. The airline has a Loyalty Club called: WKND Club and offers customers destinations based on previous viewings, the opportunity join the WKND Club, and encourages customers to complete their bookings if abandoned. It also keeps track of customer preferences and information to improve future servicing opportunities.
All WKND Fly projects are connected to public-wknd-fly sandbox in Adobe Demo System Shared IMS Org
Business Objectives
Airline Marketers are seeing a rise in the number of systems and data points that support their engagement marketing. Additionally, they want to win the moments that matter with their loyalty customers, realize value, delight them with 1:1 communications, and deliver a seamless day of Travel experience. To achieve this, they need to create a Single View of the Customer to enable high-value human interactions at scale and establish personalized and orchestrated offer experiences.
The following flow shows how an unknown customer progresses through the flight booking experience with WKND Fly and is encouraged to book, and join the WKND Fly loyalty club. Events captured by RT-CDP are used to develop Segments, whose members are then shared with Adobe Target and Adobe Journey Optimizer as list members (updated in real-time for steaming segments) to enhance the engagement marketing experience configured by the WKND Fly Marketing Team.
Proposed scenarios
- Data Collection and New Destination Campaign: Tailored home page banner (Tulum content from Adobe Target) based on navigation to Mexico on the destinations page (visit Mexico on destinations page and navigate back to home page to see Tulum banner).
- Booking Abandonment: By selecting a city to visit on the home page, selecting a date, and selecting a flight option on the next page, you will finally be entering the booking page. You need to remain on the page for at least one minute but do not submit the page. Return to the home page and you will see a new AJO offer to "Finish Booking" on the home page.
- Booking Confirmation (Email and SMS): By clicking on the "Finish Booking" offer, you will return to the booking confirmation page to finish up. Select any of the fields you would like during booking; however, for email and mobile, you can use: [ldap name]+some [email protected] [+Country Code][your mobile number]+some numbers Example: [email protected] +16784887835+03212023
WKND Fly Assets:
Adobe Experience Platform: https://experience.adobe.com/#/@demosystem4/sname:public-wknd-fly/platform
Data Collection